Each website developed is a custom design based on the client's requirements and goals. Before designing a website, it is helpful to consider the following items:
- Objectives for the website: (i.e. sell product(s), serve as a source of information, collect user information, automate business processes, etc. )
- Design Features for website: (i.e. layouts, colors, navigation, fonts)
- Graphics: (What graphics and images are available to client to use on website and which graphics will need to be created for the website)
Database Driven Websites and Web Applications
Databases can be very powerful tools for information management. They allow web pages to be customized in real-time based on individual user interaction. They also allow for large amounts of data to be collected from website users. Information collected and stored in a database can be analyzed with powerful database tools and can help to automate many otherwise timely business processes.
In addition to external websites, sub domains can be used to create private, internal web applications. These allow small businesses who may not have a local intranet take advantage of the internet to share data in real-time between employees.
Ecommerce Design and Development
A range of Ecommerce solutions are available that utilize either an off the shelf shopping cart or a more flexible and custom solution. All Ecommerce solutions allow for payment through credit cards. Data collected through purchase is stored in a database and available for client access through a private sub domain.
Email can be a cost effective tool for staying in contact with customers and providing up to date information. Custom designed emails can mirror the website layout and can be tailored to complement any existing marketing strategy. Our email marketing tools can manage subscriber usage and also provide usage statistics.
Content Management Solutions
A user-friendly Content Management Solution can be provided so that the client has the ability to update key portions of website text and graphics. This solution ensures that the client can make timely updates to their website without having to learn HTML and without risking damaging the layout or design.
Search Engine Optimization
Establishing a high position on any of the internet's major search engines is an important factor in website design. We will implement search engine friendly coding techniques, site maps, and linkage strategies to optimize the client's site position.
Kayley Software can manage your website hosting through a reliable third party service. This provides each client a flexible number of email addresses at their domain name and the assurance that their website will be supported through server modifications. In addition, website statistics will be provided on a monthly basis analyzing visitor trending and site usage. If necessary, Kayley Software can aid in the domain name registration or transfer process.
Technical support will be provided by Kayley Software to support your business either on an "as needed" basis or through a maintenance program. Kayley Software is located in Andover, Massachusetts.